Instagram started as a platform for sharing photos and videos with friends, aka followers. Over the course of years, the social network evolved its features, and now users can create reels and IGTV videos, post stories, and use the Explore tab to find people, locations, and even products of interest to them.
With more than 1 billion monthly users, Instagram is the second most popular social network platform, right after Facebook. For that reason, numerous influential companies such as Starbucks, Sephora, Intel, and American Express use Instagram to advertise their products and services.
If you've been wondering why advertise on Instagram - your primary reason shouldn't be that all the big names are doing it. It should be the fact that you can reach so many users that belong to your target audience and spread the word about your company and your products or services.
In this article, we explore the top 5 reasons why you should advertise on Instagram, how Instagram ads can boost your sales, and how much advertising on this platform costs!
Paid advertising on Instagram can be a very effective way for a business to connect with its potential customers and achieve meaningful goals such as:
● sending traffic to the business website,
● increasing website conversions and sales,
● boosting the number of app installs and app engagement.
Keep reading to find out the greatest benefits of advertising on Instagram!
The primary purpose of advertising is to get more exposure for a company, a product, or a service. But, if you expose your brand to just about any person, you will be spending more money than necessary without creating too many conversions.
For any ad to be successful, it is essential to capture the attention of your target audience. When you advertise on Instagram, you can target users by their interests, location, and even whom they follow. Precise user targeting will help you reach the right audience and spend less money on ads while increasing your sales.
How can you tell if the money you invest into your Instagram ads campaign will be worth it? One way is to measure how many people have clicked on a particular ad and then visited the advertised web page.
Advertising on Instagram gives marketers excellent tools for measuring conversions such as:
● website conversions,
● mobile app installs,
● in-app actions.
All these tools are in one place - in the Ads Manager provided by Instagram - and they allow you to track your results, see which ads are performing well or poorly, and make changes as necessary.
According to Yotpo, an e-commerce marketing platform, Instagram has the highest engagement rate among social media platforms. Engagement rate is very important for advertising since high rates lead to more conversions.
By tracking the engagement rate, you can determine how often users notice your ad- which is one indication of how successful your ad might be.
Another benefit of Instagram advertising is that it can help you expand your brand's fan base and build a community around the company. When people interact with your posts, they will give you a high rating which, in turn, will show up on their friends' feeds.
Ads on Instagram make it easy to engage with potential customers and ensure your brand reaches the right audience.
What advertisers love the most about Instagram ads is that they are affordable since you can pay per impression or click. In other words, you pay only when someone sees your ad or clicks on it.
We mentioned that ads on Instagram are affordable. But, how affordable are they, and how much exactly does it cost to advertise on Instagram?
The cost of Instagram ads depends on the bidding model, and it can range between $0.20 to $6.70. Advertisers pay from $0.20 to $2 per click for the cost-per-click bidding model. For those who choose to pay for impressions, the cost is $6.70 per 1000 impressions.
Marketing on Instagram is an excellent way to boost your sales and create a brand out of your business. It can help you attract more customers, increase product or brand awareness, and get better exposure for your products or service.
No matter the size of your company, Instagram ads are affordable, and you can use this platform for advertising, regardless of your budget limitations. With Instagram ads, you can invest as much as you can afford to and still reach a wider audience.
Not sure where to start? Orior Media is here to help you out!
We provide leading-edge social media advertising services that help companies increase their marketing ROI, decrease costs and scale social media programs by building seamless social media marketing campaigns that create and engage with the right audience.