JoyRide Logistics - PPC

Old methods simply aren’t good enough

JoyRide as any other trucking company had problems with driver shortage, and existing recruitment agencies. After the successful job we did with redesigning their website, they were willing to try our method of using lead generation ads in driver recruitment.

We placed ads on Facebook right in front of their targeted drivers, and leads started rolling in. Joyride now can expand their fleet without worrying about finding enough qualified drivers, because we got them covered.

KEY PROBLEMS

Not enough leads

JoyRide Logistics has had immense difficulty in attracting new drivers from its recruitment pages. The problem was that the company was simply not getting enough qualified applicants to hire for their trucking jobs. And out of the few interested ones, few completed their driver applications.

Slow process

Existing recruitment agencies were too slow and the process lasted for way too long. In the end they were full of recycled leads, and simply weren’t getting what they needed.

Costs

JoyRide Logistics was spending tens of thousands monthly on previous methods, just to get something over hundred of new applicants. The work was overloading and they couldn’t get enough reliable leads on time.

OUR SOLUTIONS AND RESULTS

Not enough leads

We offered them a new method, by using lead generation ads, which collect information about people who clicked on their ads on Facebook. Through these ads, people could directly leave their contact information and answer a few short questions, so that JoyRide's HR department could analyze and interview them. In the end, Joyride got over 1050 applied drivers in just 45 days.

Slow process

With the lead generation ads, there are just six simple steps to be done.

Book a call
We create recruitment ads
Drivers apply
Application go directly to your email or CRM
Successful hiring
And your fleet is ready

By this process JoyRide was able to shorten their hiring process by 45%

Costs

Lead generation ads are a cost-effective way to generate leads for your business. These ads target potential customers who are likely to be interested in your product or service, and provide a way for them to easily contact you or learn more about what you have to offer. By focusing on lead generation ads, you can reduce the amount of money you spend on recruiting and increase the number of leads you generate, which can help lower your overall costs. JoyRide cut down 40% of their budget for driver recruitment by this.

ORIOR MEDIA IN A SENTENCE

An experienced, motivated digital agency built on trust, hard work, creativity and adaptability.

ADDRESS

1581 W Marlin Dr, Chandler, AZ 85286

hey@oriormedia.com