The trucking industry in the United States is facing a significant challenge over the years – a driver shortage. According to the American Trucking Associations, there is currently a shortage of 78,000 drivers, and that number is expected to double by 2030. This issue has a significant impact on the logistics and transportation sector, and businesses are struggling to find ways to address this problem.
As a digital marketing agency working closely with trucking companies, we understand the challenges you’re facing. One of the biggest reasons for the driver shortage is the high demand for goods and services, which means there’s more shipments to transport than there are drivers available to handle them. Additionally, many drivers are retiring from the industry, which is further exacerbating the shortage.
There is also a lack of new drivers coming into the industry, which is contributing to the overall shortage. One of the main reasons for the low numbers of new drivers is the aging population. Reason for this is that the minimum legal age to become a truck driver is as high as 21 years old, which limits the number of new drivers entering the profession.
Another significant factor that is causing drivers to leave the industry is the desire for better pay, benefits, and working conditions. That’s why a lot of trucking and logistics companies are changing and improving the benefits they offer. But we also know that trucking companies can’t always offer those things, so we’re helping you find other ways to attract and retain drivers. We recognize the importance of finding and retaining qualified drivers, and we have developed strategies to help our clients address this issue.
One of the ways we’re doing that is through Facebook ads. We’re targeting potential drivers through Facebook by directly placing ads in front of drivers. Our ads focus on the benefits of working with our clients, like competitive pay, flexible schedules, and opportunities for growth.
We’re also working with our clients to improve their overall recruitment strategy. We’re helping you create job postings that stand out, developing campaigns to build your brand as an employer, and improving your onboarding processes. By doing all of this, we’re helping our clients find the best drivers for their needs.
We know that the driver shortage is a big problem for the trucking industry, but we’re confident that we can help. By using innovative recruitment strategies and best practices, we’re working to make a difference for our clients and the industry as a whole. So if you’re looking for an improved driver recruitment method, we’re here to help you find your right driver fit.
