CEVA Joins Windrose to Test Long-Haul EV Trucking in China
Project overview
For Windrose Technology, we managed the end-to-end PR distribution and secured wide-scale online media placement to announce their groundbreaking EV trucking partnership with CEVA Logistics in China.
Problem Statement:
Windrose Technology, a company pioneering electric long-haul sleeper trucks, needed a credible and wide-reaching announcement to highlight its pilot project with CEVA Logistics. The goal was to establish thought leadership in the EV trucking space and gain global attention—without relying on traditional PR agencies or slow editorial cycles.
Solution and Implementation:
Orior Media developed and distributed a custom press release through Accesswire, targeting high-authority lifestyle and technology news outlets. We oversaw content production, keyword optimization, targeting filters, and visual integration to ensure the story resonated with both media editors and readers. The press release was successfully syndicated across over 250 digital outlets, significantly boosting Windrose’s visibility.
Key Highlights:
Media Reach: Featured on major regional and lifestyle news portals, including broadcast affiliates.
SEO Benefits: The press release included keyword-optimized metadata and backlinks to drive long-term web visibility.
Visual Branding: We ensured the release carried Windrose’s brand assets, including images and visual storytelling to complement the narrative.
Fast Turnaround: Campaign executed and published within 15 days, aligned with the pilot launch timeline.
Analytics & ROI: Distribution report tracked 250+ placements, estimated reach of over 600,000 readers, and visibility across top-tier networks.
Project Name
Windrose Technology
Category
PR
Year
2024
Duration
15 days
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