For The Yellow Truck, we launched and scaled a trucker-focused Facebook strategy that rapidly built one of the most engaged communities in the trucking space.
Problem Statement:
The Yellow Truck needed to break into a saturated trucking content market and stand out with a unique brand voice. With no strong social presence to start from, building a loyal and engaged audience from scratch was the core challenge.
Solution and Implementation:
Orior Media developed a content strategy centered around trucker-first storytelling, humor, and lifestyle-focused content. Posts ranged from relatable memes to industry updates and motivational stories from the road. Our viral post strategy led to explosive growth, with top-performing content reaching over 2 million users organically.
