For Select Carriers, we crafted and distributed a PR campaign that positioned them as a trusted partner for shippers navigating the post-downturn recovery in the freight industry.
Problem Statement:
As the freight market began showing signs of recovery in early 2024, Select Carriers needed to communicate their stability, experience, and solutions-focused approach to shippers. Without a timely, high-visibility message, they risked being overlooked amid a crowded logistics landscape.
Solution and Implementation:
Orior Media developed a compelling press release that positioned Select Carriers as a relationship-first freight partner, focused on long-term solutions during the market rebound. We highlighted their consultative approach, shipper-carrier alignment strategy, and industry foresight. The release was distributed through BrandPush and published across over 300 news outlets, providing widespread exposure and enhanced SEO authority.
Key Highlights:
Strong Editorial Angle: Focused on Select Carriers’ shipper-first strategy and leadership in a recovering market.
High Visibility: Featured on top-tier business and financial news sites, with an estimated reach exceeding 450,000 readers.
Brand Trust: Reinforced Select Carriers’ reputation as a steady and strategic presence in volatile freight environments.
Project Name
Select Carriers
Category
PR
Year
2024
Duration
7 days
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