We helped Select Carriers develop a strong digital voice through industry-focused content and authentic storytelling across both LinkedIn and Facebook.
Problem Statement:
As a respected freight brokerage, Select Carriers needed to shift from minimal digital presence to a platform that reinforced its brand credibility and leadership within the logistics space.
Solution and Implementation:
Our approach combined real team stories, trend analysis, and company updates to position Select as a knowledgeable, human, and performance-focused brand. On LinkedIn, we leveraged insights and news to engage B2B partners, while on Facebook, we focused on team culture and customer relationships.
Key Highlights:
LinkedIn:
Follower growth: +750
Top post: “Truckload Rates Near 2-Year High” – 49,253 impressions
Second post: “Team in New York” – 40,006 impressions
Facebook:
Follower growth: +1,000
Top post: “Family Relationships and Strong Partnerships” – 93,000 reach
Strategy Focus: B2B industry thought leadership + people-first brand storytelling.
Project Name
Select Carriers
Category
Social Media
Client Since
2023
Platform
LinkedIn & Facebook
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