Porsche BH Aftersales needed to enhance their digital marketing efforts across multiple brands, including VW, Škoda, CUPRA, SEAT, and Audi. Their goal was to create cohesive and impactful visual content for Google Ads and Instagram, but they required adherence to strict brand guidelines to maintain consistency and brand identity. The challenge was to produce high-quality visuals in various dimensions that would perform well in digital campaigns and engage their target audience effectively.
Solution and Implementation:
We designed a series of visuals for Google Ads, covering six different dimensions for each of the five brands. Additionally, we created engaging content for their Instagram profiles, including posts and stories, tailored to each brand’s unique identity and guidelines. By closely following the detailed brand guidelines, we ensured that each visual element was consistent and aligned with the respective brand’s image. Our approach focused on creating eye-catching and informative visuals that would attract attention and drive engagement.
Results:
The visuals we produced performed exceptionally well in the campaigns, boosting engagement and sales for Porsche BH Aftersales. The adherence to brand guidelines ensured consistency and reinforced brand identity across all platforms. The Instagram posts and stories garnered positive feedback and increased follower interaction, while the Google Ads achieved higher click-through rates and clicks. Overall, the project successfully enhanced Porsche BH Aftersales’ digital marketing presence and effectiveness across multiple prestigious automotive brands.
Project Name
Porsche Aftersales
Category
Digital Marketing Campaigns
Year
2024
Duration
15 days
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