How Bloom Outdoor Möbel Is Leaving a Mark Through Customer-Oriented Practices
Project overview
For Bloom Outdoor Möbel, a luxury outdoor furniture brand, we provided full-service PR writing and distribution to highlight their customer-first philosophy and sustainable product innovations.
Problem Statement:
Although Bloom Outdoor Möbel offered premium-quality, eco-conscious outdoor furniture, they lacked exposure in international media and had no structured PR efforts in place. The brand needed help telling its story—positioning itself as both environmentally responsible and design-driven to attract high-end clientele in competitive markets.
Solution and Implementation:
Orior Media stepped in to craft and publish two custom PR stories for Bloom Outdoor Möbel. The first focused on their sustainability commitment and product customizability; the second told the brand story through the lens of exceptional customer service and luxury craftsmanship. We distributed both stories through BrandPush’s global newswire, targeting lifestyle, home design, and green living outlets. Each article was SEO-optimized and visually aligned with Bloom’s aesthetic.
Key Highlights:
Double Feature Coverage: Both press releases were featured across 300+ online media outlets, including business, lifestyle, and interior design portals.
Strong Brand Positioning: Messaging balanced both luxury appeal and environmental responsibility, key pillars of Bloom’s brand.
Reach & Performance: Combined estimated reach of over 900,000 readers, with hundreds of backlinks improving Bloom’s domain authority.
End-to-End Execution: Orior Media handled everything from content strategy, copywriting, keyword planning, and media placement to reporting and performance tracking.
Project Name
BLOOM Outdoor Mobel
Category
PR
Year
2023
Duration
Ongoing Campaign (2 releases over 3 months)
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