At Orior Media, we don’t just produce corporate videos — we tell stories that reflect the heart of the brand. That’s exactly what we set out to do with “We Care”, the new corporate video we created for JR Services.
More than just a promotional asset, “We Care” is a powerful, human-centered film that highlights the stories behind the screens — the people, paths, and passions that define JR’s culture.
The idea was simple, but strong: show the people of JR Services, not just the roles they play. We developed “We Care” as a documentary-style video structured around three main characters — Kenan, Mev, and Armin — each with a unique background, personal story, and career journey within JR Services.
Through their individual stories and three testimonial segments, the video explores what JR Services truly stands for: people, ideas, and trust11.
We handled the project from concept to delivery:
Pre-Production
We mapped out detailed filming plans, wrote story arcs, conducted location scouts, and built a narrative framework that blended personal life and professional growth. The entire campaign was anchored in the core message: “We Care.”
Filming & Direction
Filming spanned multiple locations including:
The goal was to present real people in real environments — capturing their personality, passions, and how they found purpose at JR Services.
Post-Production
Editing included:
The final deliverables included:
Every scene, shot, and line in this project was crafted to reflect one thing: JR Services cares — about people, about growth, and about creating a workplace where stories like these are possible.
From the production planning and multi-location filming to the post-production finish, this project showcases what Orior Media does best: helping brands connect with audiences by showing their soul, not just their structure.
