How Orior Media Built the DRP App to Solve Trucking’s Retention Crisis
With deep roots in the trucking industry and a track record in performance marketing, driver recruitment, and logistics-focused tech, we saw one issue repeatedly threaten growth and stability for our clients:
Driver retention.
So we built something to fix it.
The Driver Retention Program (DRP) App is a custom-built platform developed in-house by Orior Media — combining our transportation experience with our tech capabilities to address one of the most expensive and operationally disruptive challenges in the industry.
We’ve spent the past five years working hand-in-hand with U.S. carriers, managing everything from lead generation to dispatch automation and recruitment at scale. Our founders come from the logistics sector, and we’ve grown a nationwide network of over 30,000 drivers through campaigns and community-building.
The DRP App was born directly out of that insight — created not in a boardroom, but alongside fleet managers, safety directors, and dispatch teams who live the pressure of driver turnover daily.
We launched the first full-scale pilot with JoyRide Logistics, where we had visibility across operations, maintenance, and safety. That gave us the unique advantage of building the platform around the actual workflow of a high-performing fleet — not the other way around.
The DRP App gives carriers a scalable system to:
Unlike traditional performance reviews or manual tracking, the DRP App automates everything through a dynamic scoring system, tailored to your fleet's specific priorities.
Tier-Based Incentive System:
Drivers are grouped into performance levels — Elite, Level 1, and Level 2 — based on monthly scores.
Real-Time Scoring Dashboard:
Safety, operations, and maintenance metrics are tracked live, giving drivers continuous feedback and goals.
Mobile-First, Driver-Friendly Design:
Clear visual indicators, in-app explanations, SMS notifications, and task tooltips make it easy for drivers to engage without confusion.
Custom Scoring Rules:
Carriers can define disqualification events (e.g. refusing a load, repeated lateness) and bonus logic specific to their operation.
Monthly Score Reset:
Every driver gets a fresh start each month—keeping the program motivating and fair.
The DRP App is built to integrate effortlessly with major fleet tech, including:
Plug-and-play functionality ensures minimal setup time — and zero disruption to your current workflow.
The DRP App has already delivered measurable value during its pilot deployment with JoyRide Logistics:
More than numbers, it’s transformed the culture inside the fleet. Drivers are more engaged. Management is more informed. And performance is no longer reactive — it’s proactive.
“Integrating the DRP has not only boosted morale — it’s helped us reduce preventable issues and cut costs by 6% annually. It’s a win across the board.”
— Joyce Brezina, Director of Safety at JoyRide Logistics
The DRP App is a direct result of Orior Media’s mission: to bridge the gap between logistics operations and smart technology. It’s not just a retention solution — it’s a competitive advantage, built from the inside out.
If your fleet is tired of losing good drivers, wasting time on manual processes, or struggling to reward performance fairly — we’ve already built the solution.
