How A Digital Marketing Agency Help You Overcome Driver Shortage

The trucking industry in the United States is facing a significant challenge over the years – a driver shortage. According to the American Trucking Associations, there is currently a shortage of 78,000 drivers, and that number is expected to double by 2030. This issue has a significant impact on the logistics and transportation sector, and businesses are struggling to find ways to address this problem.

As a digital marketing agency working closely with trucking companies, we understand the challenges you’re facing. One of the biggest reasons for the driver shortage is the high demand for goods and services, which means there’s more shipments to transport than there are drivers available to handle them. Additionally, many drivers are retiring from the industry, which is further exacerbating the shortage.

There is also a lack of new drivers coming into the industry, which is contributing to the overall shortage. One of the main reasons for the low numbers of new drivers is the aging population. Reason for this is that the minimum legal age to become a truck driver is as high as 21 years old, which limits the number of new drivers entering the profession.

Another significant factor that is causing drivers to leave the industry is the desire for better pay, benefits, and working conditions. That’s why a lot of trucking and logistics companies are changing and improving the benefits they offer. But we also know that trucking companies can’t always offer those things, so we’re helping you find other ways to attract and retain drivers. We recognize the importance of finding and retaining qualified drivers, and we have developed strategies to help our clients address this issue.

Where do we come in?

One of the ways we’re doing that is through Facebook ads. We’re targeting potential drivers through Facebook by directly placing ads in front of drivers. Our ads focus on the benefits of working with our clients, like competitive pay, flexible schedules, and opportunities for growth.

We’re also working with our clients to improve their overall recruitment strategy. We’re helping you create job postings that stand out, developing campaigns to build your brand as an employer, and improving your onboarding processes. By doing all of this, we’re helping our clients find the best drivers for their needs.

We know that the driver shortage is a big problem for the trucking industry, but we’re confident that we can help. By using innovative recruitment strategies and best practices, we’re working to make a difference for our clients and the industry as a whole. So if you’re looking for an improved driver recruitment method, we’re here to help you find your right driver fit.

Effective Driver Recruitment and Retention Tips

At our digital marketing agency, we have years of experience working with trucking companies to help them tackle the challenges of driver recruitment. We understand how difficult it can be to attract new drivers in the current market, especially with the ongoing truck driver shortage. With this in mind, we have compiled a list of effective truck driver recruitment tips that can help owners and recruiters of trucking companies stand out in a crowded market and find the drivers you need to keep your business moving forward.

Target prospects in compelling marketing materials

While it’s great to highlight your company’s achievements, when it comes to recruiting drivers, they want to know what benefits them. When creating recruitment marketing materials, be sure to answer the question, “What’s in it for me?” Unless you give this question a compelling answer, you won’t get nearly as many applicants.

Run a referral program

Word of mouth is your most powerful marketing tool. If you want to recruit more drivers, then you need to run referral programs so your drivers can tell their connections about it. Outline how having more drivers will let your fleet take on more loads, meaning more work for everybody.

Establish a web presence

Most professionals nowadays check out a company’s digital presence before even considering working for them. Drivers are doing the same. An established web presence gives truck drivers a better feel for who you are as a company. This should include an attractive, informative business website, landing pages outlining your driver recruitment program, paid commercial driver license (CDL) training (if you offer it), wages and benefits, and what makes your company appealing and distinct.

Optimize your applications

Make the application mobile-friendly to attract more candidates by making it easier for someone to apply on the go. Also, optimize your process. Try to make your application process smooth and simple, so you don’t lose out on qualified candidates.

Use Facebook Lead Generation Ads to reach potential candidates

Using Facebook Lead Generation Ads is an effective way to reach potential candidates. These ads are designed to capture information from people interested in your company, such as their name, phone number, and email address. By collecting this information, you can follow up with them and invite them to apply for driver positions you have. Facebook Lead Generation Ads are particularly useful for targeting specific demographics, such as drivers in a certain age range or location.

Focus on driver retention

Recruiting new drivers is important, but so is retaining your existing drivers. Create a positive work environment, offer regular training and development opportunities, and show your drivers that you value their hard work and dedication.

Implementing these truck driver recruitment tips can help you stand out in a competitive market and attract the drivers your fleet needs to succeed. Remember to focus on the drivers’ needs and create a positive work environment to retain your existing drivers as well.

Making a splash

Over the last weekend, our Orior Media Europe team enjoyed that extra bit of fun with the rest of the JR global companies, having been a part of a team building retreat with the teams of JR Services and ZETTA Hospitality & Property Management.
As part of an initiative to really give each of our employees the opportunity and the space to enjoy a healthy environment, we could honestly say that this weekend really did all of us a lot of good – making us ready to face new challenges come Monday.
Visiting some of the most famous lakes and rivers of the Balkans has really been a glorious experience for all involved, and we highly recommend it as a prime location for any get-togethers that any one may plan.

Orior Media Team building

On the 23rd of May, our team over in Europe decided to put their keyboards down and get some forks in their hands and show their BBQ skills on the lovely mountain of Bjelašnica ⛰🍴
The team building activity was organized to celebrate all that we’ve achieved in the new market in the last 5 months, specifically the hard work, dedication and the effort our team has put in during that period 💪
Here’s to many more, as we keep on providing the best possible solutions for our clients 🙏

Improving website design can help generate more leads, who can turn into loyal customers over time.

“A modern, purpose-driven design is the hallmark of Orior Media. We specialize in responsive web design and offer consultation, content development, and much more to help you accomplish your business goals,” says Kemal H., the CEO at Orior Media.

The company’s web design and maintenance services help its clients establish an engaging brand identity and a visible online presence by applying tried-and-true methodologies.

Reasons Why Web Design Is Important for Digital Marketing

1. Great First Impression

In the business world, first impressions matter. Companies must present their customers with a visually appealing and user-friendly platform. A customer’s first engagement with a website can significantly impact their further actions, either encouraging them to make a sale or prompting them to leave your website.

2. Better SEO

A well-designed website is more conducive to SEO efforts. Any company that wants a website at the top of search results needs a web design that catches human eyes and the Google bot’s attention.

For those not familiar with good web design practices, partnering with an experienced web design firm is the greatest method to assure a consequent search engine presence for those not familiar with good web design practices.

3. Consistent Branding

A website’s design must accentuate the company’s branding and make it the focal point. Poor or inconsistent web designs that do not represent a business’ brand might lead to potential customers thinking that the company is unprofessional or not trustworthy.

The Full Digital Marketing Solution

Orior Media team has helped dozens of clients achieve their advertising goals. Their services are aimed to help businesses establish digital identity, and it all starts with a stunning web design. After that, the team develops a fully personalized social media programmatic or social media advertising strategy that allows companies to reach their target audience instantly and convert visitors to leads and ultimately satisfied customer.

Conclusion

Orior Media is your one-stop digital marketing agency for responsive web design, ecommerce marketing solutions, and online content services.

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For anyone who wants to make the most out of their advertising budget, Orior Media offers a full range of services that helps companies achieve their goals. “You have a business to run. We have website maintenance and advertising services designed to keep your website updated, relevant, and at the top of the search engine results. I promise you, we’re even going to help you save some extra cash for a longer vacation,” says Kemal H. Balihodzic, the CEO at Orior Media.

Ever wonder what the acronym “SERP” stands for? Well, it stands for Search Engine Ranking Position. Essentially, it’s where your Google listing appears on a results page after a search is conducted.

Search engine optimization (SEO) is an important determinant in achieving high search engine rankings. Google reviews are one way businesses can improve their SEO and ranking on SERP.

In this article, we explore the connection between SEO and SERP and how Google reviews can improve SERP position.

How Google Reviews Affect Business SERP Ranking?

Customers use online reviews to validate their purchase decision. Search engines take a similar stance as they aim to deliver the right information, service, or product to the users. They go through hundreds of reviews to display only the best of the best to the users.

If you search Google for “Italian restaurant,” there are three factors that will affect the results displayed on the first page:

• Relevance
• Distance
• Prominence

The first two factors are quite self-explanatory. Google will present all Italian restaurant options relevant to you and your location and that are within your immediate vicinity. The prominence factor is highly affected by reviews. An Italian restaurant with dozens of five-star reviews will outrank even a closer local competitor if they have fewer and less positive reviews.

A 2017 study by Moz found that online reviews are the fifth most significant factor that determines the rank of a business. Year over year, the influence of Google reviews on SEO has increased by more than 20%.

SEO & SERP: Why do Google Reviews Matter for SEO and Your Ranking?

When you think about SEO, the first things to mind are usually keywords, content, and link building. People often don’t even think of customer reviews. However, reviews should be taken into consideration, especially for local businesses.

There are a few simple explanations for why Google reviews help with rankings.

1. Google Highly Values Social Proof

Positive reviews serve as social proof of the quality of a business, so it’s easy to understand why Google would consider them when determining your ranking on SERP. Compare this to link building.

When your site gains a link from another relevant site, Google sees that as a vote of assurance and rewards you with increased visibility. Similarly, when a consumer leaves a positive or negative review for your business, it informs Google that not only is your business a legitimate operation, but that other people have interacted with it.

2. Google Loves “Reading”

Google “reads” all websites in order to understand them better. And, the more content Google has to read, the more it will know about your business. A business with plenty of reviews gives Google plenty of new content to read and keywords to add to its understanding of your business.

When they leave a review, customers unintentionally describe our products and services to Google. Reviews will boost your SEO without your customers even realizing it. They can also fill in any content gaps on your website, increasing your rankings and overall visibility in the process.

3. Good Reviews Increase CTR

It is a well-known fact that SEO rankings are influenced by click-through rates (CTR). Good reviews will undoubtedly improve your website’s CTR, especially if your business receives positive reviews regularly.

You’ll undoubtedly see an increase in ranking as a result of an increased number of clicks due to good ratings.

How to Generate Positive Google Reviews?

Your customers are the ones who can bring you positive reviews. So, if you’re doing a good job, there’s no need to worry about the feedback.

Here are a few ways to entice your customers to leave you good reviews.

1. Add a Call-to-Action

You can add a call-to-action line at the bottom of your website asking customers to review your business on Google. A good example is, “If you’ve enjoyed our service, please take a minute to give us a five-star rating on Google!”

2. Reward Loyal Customers

People are more likely to leave a positive review if you reward them somehow. For example, you can give your most loyal customers discount coupons as a special thank-you for their loyalty and continuous support.

3. Be Proactive

Last but not least, always be proactive about gathering reviews. You should start asking for reviews from your customers the very first day you come into contact. Not only can you do this through a call-to-action line, but you can also add a link in your email signature asking customers to leave a review. Remember to thank the customers who leave reviews.

To further improve your SEO and SERP, make sure to incorporate positive reviews across your website.

And, what about the negative reviews? It is a good idea to respond to negative reviews to clarify the situation and apologize to the customer if necessary. By doing so, you will leave a positive impression on customers who read the reviews.

There is no doubt that Facebook is a fantastic platform for marketers. For years, companies have used it to build their brands, connect with customers, and win new business opportunities. The same can be said for Instagram, especially after Facebook bought the platform back in 2012.

As amazing as these platforms are, they are gradually being outperformed by LinkedIn, especially when it comes to conversions and lead generation.

Using it for marketing purposes could give your company the exposure and leads you’ve been craving. In this article, we examine why LinkedIn is much better than Facebook and Instagram and how to make the most out of the platform for conversions.

Why is Linkedin Better than Facebook?

The first and perhaps easiest way to illustrate why LinkedIn is more powerful than Facebook or Instagram is by looking at the ‘About Us’ page of these three companies.

Facebook: “We’re a global community of 2 billion, building a more open and connected world.“

Instagram: “Helping creative people expand their personal brands through shared experiences.“

LinkedIn: “The world’s largest professional network helping professionals discover inside connections to recommended job candidates, industry experts and business partners.“

Can you see the difference? LinkedIn is all about business. The other two are more general and not targeted at companies and professionals like LinkedIn is.

In addition, in a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, which is almost 3 times higher (277%) than Facebook (.77%).LinkedIn is more powerful than Facebook for lead generation because it caters directly to businesses.

Benefits of Using LinkedIn for Conversions

Now that the difference between Facebook and LinkedIn has been established, let’s look at some of the reasons why you should be using LinkedIn to boost your conversions.

1. Professional Audience

LinkedIn is a business-oriented platform, it also has a more professional audience when compared to Facebook and Instagram. All the users are typically seeking to advance their careers, improve their skills and knowledge, or find services for their companies.

For that reason, LinkedIn users have a professional attitude. As a result, any contacts made through the platform are more likely to be reliable and trustworthy.

2. User Targeting Based on “Firmographics”

If you are looking for specific groups of users based on their job function, company size, industry, geography, and seniority (among other factors), LinkedIn is the place to go. It’s the world’s largest professional network, with over 530 million users in 200 countries across the globe.

The targeting that can be done through the platform is incredible and more reliable than on Facebook or Instagram.

3. High Engagement Rate

What is a high engagement rate? In this case, it’s when users actually take action after reading an article or seeing a post. According to HubSpot, LinkedIn has the highest level of online activity compared to Facebook and Instagram, especially amongst B2B audiences.

4. Email Advertising

LinkedIn has one unique feature that Facebook and Instagram lack – InMails. These are emails that can be sent directly to individual users through the platform, which can significantly help with conversions. InMails can be used to make direct and personalized pitches to users and reach out to them by name.

5. No Competition

If you’re a business owner or a marketer, then you would definitely want conversions and sales above everything else. The good news is that LinkedIn doesn’t have the same issues as Facebook when it comes to content saturation, which means there is less competition on the platform for views and clicks.

Is Advertising on LinkedIn the Right Choice for Everyone?

Even though LinkedIn delivers better results than Facebook and Instagram in terms of conversions, it is not the best choice for everyone. LinkedIn can be quite expensive, but the price is justified by the excellent targeting features no other platform offers.

So, how can you decide is LinkedIn the right choice for your company? Think about your goals first. What are you trying to promote? Who do you market to?

Suppose you’re a local company that services the neighborhood. In that case, you will benefit more from Facebook advertising or Instagram ads, where it’s easy to target specific geographical areas and get in front of potential customers.

However, LinkedIn is the obvious choice if you’re trying to reach a highly professional audience, such as engineers and lawyers. 

But, just because LinkedIn delivers better conversion results, it doesn’t mean you should dismiss Facebook and Instagram as your options. Using all platforms would allow you to reach out to all of your prospects in both their professional and social circles, enhancing your conversion possibilities even further.