Project: Airport Video Production
Year: 2021
Duration: 12 Days
Headline Story: Acumatica Launches National Airport Campaign to Reach Decision-Makers on the Move
Project Snapshot
Acumatica, one of the world’s fastest-growing cloud ERP platforms, needed to cut through the noise and capture the attention of high-value business travelers. To bring their brand to the physical and digital forefront, they partnered with Orior Media to create high-impact videos tailored for major U.S. airports. The goal: translate complex software benefits into fast, visual storytelling during peak dwell times in LaGuardia and Austin-Bergstrom.
The Challenge
With no existing video assets for this use case, Acumatica needed a campaign that would make business travelers stop, watch, and remember. The messaging had to be clear, concise, and designed specifically for fast-paced environments like airports — where attention is short, but impressions last.
Our Solution
Orior Media developed two custom promotional videos from the ground up. We handled scripting, storyboarding, editing, and production, combining product visuals with elegant animation and brand-driven storytelling. The videos were optimized for silent play, making them ideal for airport placements. The final assets were deployed in high-traffic areas, reaching tens of thousands of business travelers in targeted exposure zones.
The Outcome
Acumatica’s videos delivered high visibility among a premium business audience. They elevated the brand’s presence beyond digital-only environments and established a memorable offline identity in key U.S. markets. This project became the launchpad for future campaigns, proving that great storytelling can shine even in 60-second airport windows.
“The videos helped us connect with the right people at the right time — without saying a word. Orior Media brought clarity, speed, and a strong creative vision.”
Acumatica Marketing Team