Project: PR Writing & Distribution
Year: 2023
Duration: Ongoing (2 Campaigns in 3 Months)
Headline Story: Luxury Meets Sustainability: Bloom’s Brand Story Hits 300+ Media Channels
Project Snapshot
As a high-end outdoor furniture brand with a strong sustainability ethos, Bloom Outdoor Möbel needed to break into international media with a voice that reflected both elegance and environmental commitment. Orior Media stepped in to craft and distribute two strategic PR campaigns that positioned Bloom as a design-forward, planet-conscious brand.
The Challenge
Despite offering customizable and eco-friendly luxury daybeds, Bloom lacked visibility in the global lifestyle and interior design space. Without a structured PR strategy, their innovation risked going unnoticed in a competitive, aesthetics-driven market.
Our Solution
We developed two distinct editorial campaigns. The first focused on Bloom’s sustainability promise and customization options. The second told a more personal story — showcasing how Bloom puts customers first through detail-driven craftsmanship and service. Each release was written for SEO impact, paired with visual storytelling, and distributed to over 300 lifestyle, design, and green living outlets.
The Outcome
Both stories were published on over 300 media platforms, reaching an estimated 900,000 readers. The campaigns drove hundreds of backlinks and sharply boosted Bloom’s online authority. More importantly, they helped Bloom stand out as a premium furniture brand built on values — not just design.
“Orior Media gave us the platform and narrative we needed to compete globally. The results exceeded our expectations — and then some.”
Bloom Marketing Director