Project: Global PR Campaign – 12th GLA Conference
Year: 2025
Duration: 10 Days
Headline Story: GLA Wraps Up Its Most Global, High-Impact Conference Yet
Project Snapshot
For its 12th Global Logistics Conference, GLA brought together the brightest minds in freight, shipping, and international trade. The event marked a new chapter in global collaboration. To extend the reach of this milestone, GLA partnered with Orior Media to launch a fast-moving PR campaign designed to match the scale and ambition of the event.
The Challenge
GLA’s conference was filled with meaningful partnerships and powerful insights. But without a timely media strategy, the momentum risked fading once the event ended. The goal was to keep the story alive, reach international audiences, and reinforce GLA’s leadership in logistics.
Our Solution
Orior Media created a high-impact press release that captured the highlights, energy, and outcomes of the event. It was distributed to more than 280 targeted business, logistics, and trade outlets across key global markets. The messaging and visuals reflected GLA’s brand identity, while the release was fully optimized for search with strategic keywords and metadata. The entire campaign went live within 10 days of the conference.
The Outcome
The story was picked up by over 280 online publications, reaching an estimated 650,000 readers worldwide. The campaign provided a lasting SEO boost through high-quality backlinks and well-structured content. Most importantly, it positioned GLA as a forward-thinking voice in global logistics and extended the value of the event far beyond the venue.
“We didn’t want the momentum from our biggest annual event to fade. Orior Media delivered exactly what we needed. Their fast turnaround and targeted distribution helped put our message on the global map.”
GLA Executive Team
The Big Picture
This campaign transformed a successful in-person event into a global media moment. For GLA, it wasn’t just about visibility. It was about owning the conversation and reinforcing their position as a global logistics leader.