Client: Windrose Technology
Project: PR Distribution & Media Placement
Year: 2025
Duration: 5 Days
Published Story: CEVA Joins Windrose to Test Long-Haul EV Trucking in China
Project Overview
Windrose Technology, a pioneer in electric long-haul sleeper trucks, partnered with CEVA Logistics to launch a pilot project in China—marking a significant milestone in the EV freight industry. To amplify the impact of this announcement, Windrose turned to Orior Media to handle full-scale digital PR distribution and media visibility.
Challenge
Windrose faced a familiar challenge: how to break through media noise with a credible, timely announcement—without relying on traditional PR agencies or waiting for long editorial approval cycles.
The primary objective was to:
- Establish thought leadership in the EV trucking sector
- Drive international visibility for the CEVA pilot launch
- Leverage digital PR as a fast, scalable communication channel
Solution & Execution
Orior Media executed a full-cycle PR campaign tailored to the logistics and tech industries, focusing on speed, authority, and visibility.
Our Approach Included:
- Crafting and optimizing a compelling press release with SEO-rich metadata and strategic keywords
- Distributing with enhanced targeting for lifestyle, technology, and business media
- Embedding brand visuals, logos, and truck imagery to strengthen Windrose’s visual identity
- Coordinating timeline alignment to ensure launch-day visibility
Results & Impact
Metric Outcome
Time to Launch 5 Days (start to live publication)
Media Placements 250+ verified online placements
Estimated Reach 600,000+ readers
Brand Visibility Featured on major regional & broadcast portals
SEO Boost Backlinks and keyword optimization improved long-term web visibility
“This campaign gave us the attention we needed, exactly when we needed it. It was efficient, on-brand, and global.”
Conclusion
By leveraging strategic PR distribution with digital-first execution, Windrose successfully positioned itself as a key innovator in the electric freight industry. The campaign not only amplified its partnership with CEVA Logistics but also laid the groundwork for future global visibility—without the delays of traditional media routes.