For JoyRide Logistics, we created targeted Facebook lead ads to address their driver shortage and improve lead quality and retention, resulting in a highly successful recruitment campaign.
Problem Statement:
JoyRide Logistics faced a significant driver shortage, a common issue in the trucking industry. They struggled with inefficient recruitment processes, recycled leads, and low driver retention. To attract qualified CDL A drivers with over 2 years of experience, they needed a more effective and efficient recruitment solution that could offer competitive pay and benefits like medical insurance, the latest truck models, and frequent home time.
Solution and Implementation:
We leveraged our previous marketing experience with JoyRide Logistics to develop a series of targeted Facebook lead ads tailored to their specific requirements. Our approach focused on highlighting the benefits of working with JoyRide, including competitive pay, medical insurance, modern trucks, and a balanced home life. We also created a fully automated system to streamline the lead management process, ensuring immediate email alerts and seamless integration with their CRM.
Campaign Results:
One campaign that lasted for 45-days was highly successful, generating 1,462 leads with an impressive 85% qualification rate. The cost per lead was just $4.53, making it a cost-effective solution for JoyRide’s recruitment needs. This targeted approach significantly improved their lead quality and driver retention, helping to address the driver shortage problem effectively.
Project Name
JoyRide Logistics
Category
Driver Recruitment
Year
2022
Duration
3 years
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