For VIIVA, a newly launched freight brokerage, we developed their complete brand identity and designed a sleek, user-friendly website that establishes trust and drives engagement with both shippers and carriers.
Problem Statement:
As a new entrant in the freight brokerage industry, VIIVA needed to make a strong first impression. Without an established brand or online presence, they faced the challenge of building credibility quickly and appealing to two distinct audiences: shippers looking for reliable logistics solutions and carriers searching for quality loads.
Solution and Implementation:
Orior Media created a bold, modern brand identity and a high-performance website tailored to VIIVA’s business goals. We began with a logo design that reflects speed, connectivity, and structure—key traits of a modern logistics company. The website was built to be fast, responsive, and strategically segmented for shippers and carriers, with clear calls to action and persuasive copy throughout. Every design element—from the blue-orange color scheme to the sharp visuals—was chosen to project professionalism, trust, and ease of use.
Key Highlights:
Logo & Visual Identity: Clean, memorable, and modern, symbolizing movement and clarity in freight logistics.
Website Design: Optimized for both desktop and mobile, with distinct pathways for shippers and carriers to take action quickly.
Content Strategy: Strategic messaging and CTAs positioned VIIVA as a “nerve center for the freight world,” focused on efficiency, transparency, and customer-first service.
