GLA Successfully Wraps Up Its 12th Global Logistics Conference
Project overview
For GLA, we executed a global PR distribution campaign to promote the success of their 12th Global Logistics Conference, driving industry attention and strengthening their reputation as a global logistics hub.
Problem Statement:
After hosting their 12th GLA Global Logistics Conference, GLA needed a fast, effective way to share key outcomes, partnerships, and attendance highlights with a global logistics audience. Without an optimized press distribution strategy, the conference risked losing post-event momentum and broader recognition outside of its attendee network.
Solution and Implementation:
Orior Media crafted a high-impact press release summarizing the event’s success and distributed it through Accesswire, targeting business, logistics, and trade media worldwide. We managed the entire process—from story framing and media formatting to strategic scheduling—ensuring the release went live within days of the event. The result was extensive online visibility and authoritative backlinks for GLA.
Key Highlights:
Widespread Media Coverage: Over 280 placements across business, financial, and international trade news sites.
Strategic Timing: Published within one week of the event to maintain momentum and capitalize on attendee buzz.
SEO & Branding: Optimized for search engines and branded with official GLA visuals to increase recognition.
Global Reach: Reached an estimated audience of over 650,000 across international outlets.
Thought Leadership: Positioned GLA as a central player in the global logistics conversation.
Project Name
Global Logistics Alliance (GLA)
Category
PR
Year
2024
Duration
10 days
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