SYLER TRANSPORT

WEBSITE DESIGN | BRAND IDENTITY

www.syler-transport.com

COMPETING IN THE MARKET WITHOUT A WEBSITE?

Syler Transport is a trucking company that offers dry van services to shippers across the country. As a carrier, they were able to successfully grow their business through word-of-mouth recommendations and relationships with their clients. However, as the trucking industry becomes increasingly competitive and reliant on digital marketing, Syler Transport realized that they needed a website to better showcase their services and reach new clients.

So, naturally, we came in. As a digital marketing agency, we specialize in website design and development for businesses in various industries. When Syler Transport approached us for help, we saw an opportunity to create a website that not only highlighted the company's services, but also provided a user-friendly experience for potential clients.

A COMPANY WITHOUT A WEBSITE IN 2022

INCOHESIVE IDENTITY

Without a clear brand identity, Syler Transport's website may not effectively communicate their values or differentiate them from competitors. This can make it difficult for potential clients to understand what sets the company apart from other carriers.

MAKING NAVIGATION INTUITIVE

If the website is difficult to navigate or has a cluttered layout, potential clients may become frustrated and leave the site without learning more about Syler Transport's services.

This easily leads to lost business and a lower conversion rate.

MAINTENANCE IS PART OF THE DEAL

If Syler Transport's website has an outdated design, it may not be visually appealing to potential clients and could turn them away.

Having had a constantly malfuncitoning website earlier, it may have also indicated that the company was not keeping up with industry standards or trends, which could have undermined their credibility.

DELIVERING THE OPTIMAL SOLUTION

IDENTIFYING WHAT MAKES THE BRAND STAND OUT

To address Syler Transport's lack of a cohesive brand identity, Orior Media worked with the company to define their brand values and create a visual brand identity that reflected those values. This included reflecting their logo, color scheme, and font choices that conveyed the company's personality and professionalism across the website. We also created a brand style guide to ensure that the brand identity was consistently applied across all marketing materials, including the website.

SIMPLIFYING NAVIGATION

Our team successfully redesigned the site's layout to be more intuitive and streamlined, with clear calls to action and an easy-to-use menu. Additionally, we implemented search engine optimization (SEO) strategies to make the site more visible to search engines, which helped improve the site's organic traffic.

PROVIDING MODERN SOLUTIONS

To give Syler Transport's website a more modern and professional look, we designed a new layout with a clean, responsive design that was optimized for both desktop and mobile devices. we also incorporated high-quality images and videos to showcase the company's services and equipment. Overall, the updated design helped to increase the credibility and appeal of Syler Transport's website, which ultimately led to more inquiries and business for the company.

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