KEY PROBLEMS WITH THE OLD WEBSITE

OUTDATED DESIGN
An outdated website design made it difficult for JoyRide to effectively convey their brand and services to potential customers. With an outdated design, their website was not truly visually appealing or user-friendly, which can turn visitors away. This can be especially problematic for companies in competitive industries, such as the trucking industry, where potential customers have many options to choose from.

POOR USER EXPERIENCE
The old JoyRide website, displayed as an example of poor user experience, made it frustrating for visitors, leading them to leave the site quickly and potentially damaging company's reputation. This was be caused by somewhat simple issues such as slow loading times, confusing navigation, or a lack of mobile responsiveness. In today's digital age, it is crucial for businesses to have websites that are easy to use and accessible on any device.

LACK OF ENGAGEMENT
JoyRide Logistics' old website may have struggled to engage and retain visitors. A website that fails to hold the attention of visitors is unlikely to generate leads or drive conversions. This can be caused by a variety of factors, such as a lack of compelling content, poor design, or a lack of interactive elements. To be effective, a website should be able to engage visitors and encourage them to explore the site and learn more about the business. By addressing these issues and creating a more engaging website, JoyRide Logistics can better connect with potential customers and increase the chances of generating leads and conversions.