JOYRIDE LOGISTICS

PPC | SOCIAL MEDIA | DRIVER RECRUITMENT CAMPAIGN

www.joyridelogistics.com

A FRESH WEBSITE RE-DESIGN

At Orior Media, we are thrilled to have had the opportunity to work with JoyRide Logistics on their website re-design. As a premier digital marketing agency, we have a strong track record of helping businesses like JoyRide Logistics to effectively showcase their services online and enable drivers to be able to apply there.

Our talented team has worked hard to create a website that is not only visually appealing, but also user-friendly and effective in conveying the unique value that JoyRide Logistics brings to the trucking industry. We hope you enjoy the new and improved JoyRide Logistics website, and we look forward to continuing to support the growth of their business in other ways, including the trucking-specific driver recruitment service.

KEY PROBLEMS WITH RECRUITMENT

LACK OF QUALITY APPLICANTS

JoyRide Logistics has had immense difficulty in attracting new drivers from its recruitment pages. The problem was that the company was simply not getting enough qualified applicants to hire for their trucking jobs. And out of the few interested ones, few completed their driver applications.

SLOW APPLICATION PROCESS

Existing recruitment agencies were too slow and the process lasted for way too long. In the end they were full of recycled leads, and simply weren’t getting what they needed.

COSTLY LEADS

JoyRide Logistics was spending tens of thousands monthly on previous methods, just to get something over hundred of new applicants. The work was overloading and they couldn’t get enough reliable leads on time.

OUR SOLUTIONS AND RESULTS

DIVERSIFYING THE MIX FOR APPLICANTS

We offered them a new method, by using lead generation ads, which collect information about people who clicked on their ads on Facebook. Through these ads, people could directly leave their contact information and answer a few short questions, so that JoyRide's HR department could analyze and interview them. In the end, Joyride got over 1050 applied drivers in just 45 days.

SPEEDING UP THE APPLICATION PROCESS

With the lead generation ads, there are just six simple steps to be done.
Step 1: Book a call
Step 2: We create recruitment ads
Step 3: Drivers apply
Step 4: Application go directly to your email or CRM
Step 5: Successful hiring
Step 6: Your fleet is filled out

Through this process, JoyRide was able to shorten their hiring process by 45%!

A COST-EFFECTIVE METHOD

Lead generation ads are a cost-effective way to generate leads for your business. These ads target potential customers who are likely to be interested in your product or service, and provide a way for them to easily contact you or learn more about what you have to offer. By focusing on lead generation ads, you can reduce the amount of money you spend on recruiting and increase the number of leads you generate, which can help lower your overall costs. JoyRide cut down 40% of their budget for driver recruitment by this.

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