This case study details the Kennesaw Trucking driver recruitment campaign for a OTR Team and Solo driver position. Campaign lasted from May 5th to June 30th, which included customized questions, evaluating drivers qualification for a position:
"Do you have a Class A CDL License?" "Do you have more than 6 months of driving experience?" "Do you have more than 3 months of reefer experience in the last 3 years?"
The following analysis is based on the responses to these questions and experience.
Number of
Applied Drivers
200
Percentage of
Qualified Drivers
67.5%
Targeted Locations
Best Performing Ads
Brand Awareness Statistics
Impressions
49, 996
Campaign Reach
19,642
Form Clicks
537
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