Kennesaw Transportation, Inc. Case Study

This case study details the Kennesaw Trucking driver recruitment campaign for a OTR Team and Solo driver position. Campaign lasted from May 5th to June 30th, which included customized questions, evaluating drivers qualification for a position:

"Do you have a Class A CDL License?"
"Do you have more than 6 months of driving experience?"
"Do you have more than 3 months of reefer experience in the last 3 years?"

The following analysis is based on the responses to these questions and experience.

Number of 
Applied Drivers
200
Percentage of
Qualified Drivers
67.5%

Targeted Locations

Best Performing Ads

Brand Awareness Statistics

Impressions
49, 996
Campaign Reach
19,642
Form Clicks
537
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