SARAJEVO LOADING FESTIVAL

EVENT MANAGEMENT | WEBSITE DESIGN | BRAND IDENTITY | PPC | SOCIAL MEDIA | INFLUENCER MARKETING

www.loadingfest.ba

THE BIGGEST GAMING FESTIVAL IN BOSNIA AND HERZEGOVINA

Sarajevo Loading Fest was the largest gaming festival in Bosnia and Herzegovina, Sarajevo.

It took place in “Dom Mladih”, on September 17th, 2022. Orior Media teamed up with Connect Arena and made it all happen.

Loading Festival is a community event that brings together some of the biggest community names from the gaming, game design, video blogging, live streaming sector as well as numerous Balkan region influencers.

MAKING OF THE GAMING INDUSTRY IN BOSNIA & HERZEGOVINA

BRINGING A NEW LOOK TO LOADING

The website, having been inspired by the in-game characters that are loved by many remained simplistic in reality in order to limit the user from wandering off into unknown topics and keeping them focused on the biggest gaming spectacle of the year.

A SMASHING HIT

During the one-day event, contestants were competing in three most popular esport games, League of Legends (LoL), Counter Strike Global Offensive (CS:GO), i FIFA 2022, with a prize for the best ones in all three. We also organized casual gaming zones, where visitors could play their favorite games and hang out. And we also introduced the Warzone shooting range, which was a big hit.

INFLUENCERS HIT THE STAGE

Some of the main influences from the region that came were: Nedim Lepić, Sam Cakmak, Fixedhino, Imperator FX, Vanimy, Hrapa Creed, Nuni, Lamija Tanović, Gameinstruktor, and many more.

The event gathered around 1000 participants and 100 e-sports competitors from the whole region and certainly started the process of visibility of the gaming industry and putting it on the map of Sarajevo and BiH.

We will continue to organize THE Loading FestIVAL, because we want this event to become a story that will resonate throughout the years and be one of the first indications of the revival of the esports industry in Bosnia and Herzegovina, and to motivate all young people who see their future in this to take steps to achieve it.

OUR SOLUTIONS AND RESULTS

UPDATING THE OVERALL DESIGN

To fix the issue of an outdated design, we have worked with JoyRide Logistics to fix up and slightly refresh their visual brand identity for the website. This involved updating the color scheme, typography, and overall layout of the site to create a modern and visually appealing design. We also recommended the use of design elements such as high-quality original images and graphics to enhance the aesthetic appeal of the website.

RE-INVENTING THE USER EXPERIENCE

To improve the user experience of JoyRide Logistics' website, our team also addressed issues such as slow loading times, confusing navigation, and a lack of mobile responsiveness. This involved optimizing the website's code and design to improve loading speeds, creating a clear and intuitive navigation structure, and ensuring that the website is fully responsive on all devices.

IMPROVING ENGAGEMENT THROUGH MORE DYNAMIC CONTENT

To fix the issue of a lack of engagement, our team worked to create a website that is more compelling and interactive through several elements that enabled an additional function and ease of access for users. This involved developing high-quality, informative, and engaging content for the website, as well as incorporating more dynamic content elements such as the animated sections to reflect the most noticeable parts of the industry JoyRide operates in.

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