Our CEO, Kemal H. Balihodžić Takes the Stage at GLA Dubai

Our CEO, Kemal H. Balihodžić Takes the Stage at GLA Dubai

Leading the Global Conversation on Logistics Resilience

Dubai, May 17, 2025 — At this year’s GLA Global Logistics Conference, one of the world’s premier gatherings of logistics and supply chain professionals, Kemal H. Balihodžić, CEO of Orior Media, took the spotlight as the main speaker at the CEO Forum.

The Global Logistics Alliance (GLA) is a leading international network that connects freight forwarders, logistics providers, and industry experts from more than 170 countries. Its annual conference serves as a critical forum to explore emerging trends, tackle industry disruptions, and spark collaboration across borders. With over 1,000 attendees in Dubai this year, the event focused on a central theme:

“Navigating Trade Headwinds: Strategies for Resilient Growth in International Logistics.”

A Voice from the Frontlines: Kemal Balihodžić’s Keynote

Kemal’s keynote, “How Tariff Changes Are Reshaping International Trade,” wasn’t a theoretical analysis — it was a grounded, real-world look at how companies can not only withstand but thrive through global disruption.

As the EVP of JoyRide Logistics, a 250-truck fleet operating nationwide across the U.S., and the founder of a agency working with logistics and tech brands, Kemal offered firsthand insight into how tariffs, market volatility, and operational chaos became a catalyst for strategic transformation.

“You don’t beat disruption by waiting — it’s beaten by adapting faster than it hits you.”

He shared how JoyRide Logistics adapted its operations to meet the needs of e-commerce giants during global trade shifts, and how Orior Media supported clients through digital transformation — turning pressure points into growth opportunities.

From Reaction to Resilience: The Orior Media Approach

At Orior Media, we don’t just respond to industry trends — we anticipate them. Kemal’s message in Dubai reflected what we do every day:

His speech emphasized the growing importance of real-time decision-making, fleet flexibility, and storytelling through data — all of which are core to how we support our clients.

What Comes Next

We’re proud of Kemal’s leadership and the trust placed in him to lead such a critical conversation at GLA. His message resonated because it wasn’t just about logistics — it was about mindset, speed, and smart adaptation.

As he said:“Resilience isn’t built in calm waters. It’s built in the storm.”

Thank you to the GLA Global Logistics community for the platform and the opportunity to contribute.

As the global supply chain continues to evolve, Orior Media will remain at the forefront — helping brands move faster, communicate clearer, and grow smarter.

This is only the beginning.

Inside JR Services’ “We Care” Corporate Video by Orior Media

Inside JR Services’ “We Care” Corporate Video by Orior Media

At Orior Media, we don’t just produce corporate videos — we tell stories that reflect the heart of the brand. That’s exactly what we set out to do with “We Care”, the new corporate video we created for JR Services.

More than just a promotional asset, “We Care” is a powerful, human-centered film that highlights the stories behind the screens — the people, paths, and passions that define JR’s culture.

Concept: A Message That Means Something

The idea was simple, but strong: show the people of JR Services, not just the roles they play. We developed “We Care” as a documentary-style video structured around three main characters — Kenan, Mev, and Armin — each with a unique background, personal story, and career journey within JR Services.

Through their individual stories and three testimonial segments, the video explores what JR Services truly stands for: people, ideas, and trust11.

Production Process: From Pre-Production to Final Frame

We handled the project from concept to delivery:

Pre-Production

We mapped out detailed filming plans, wrote story arcs, conducted location scouts, and built a narrative framework that blended personal life and professional growth. The entire campaign was anchored in the core message: “We Care.”

Filming & Direction

Filming spanned multiple locations including:

The goal was to present real people in real environments — capturing their personality, passions, and how they found purpose at JR Services.

Post-Production

Editing included:

The final deliverables included:

Final Message: “We Care” Is More Than a Slogan

Every scene, shot, and line in this project was crafted to reflect one thing: JR Services cares — about people, about growth, and about creating a workplace where stories like these are possible.

From the production planning and multi-location filming to the post-production finish, this project showcases what Orior Media does best: helping brands connect with audiences by showing their soul, not just their structure.

How Orior Media Built the DRP App to Solve Trucking’s Retention Crisis

How Orior Media Built the DRP App to Solve Trucking’s Retention Crisis

With deep roots in the trucking industry and a track record in performance marketing, driver recruitment, and logistics-focused tech, we saw one issue repeatedly threaten growth and stability for our clients:

Driver retention.

So we built something to fix it.

The Driver Retention Program (DRP) App is a custom-built platform developed in-house by Orior Media — combining our transportation experience with our tech capabilities to address one of the most expensive and operationally disruptive challenges in the industry.

Built by a Team That Understands the Road

We’ve spent the past five years working hand-in-hand with U.S. carriers, managing everything from lead generation to dispatch automation and recruitment at scale. Our founders come from the logistics sector, and we’ve grown a nationwide network of over 30,000 drivers through campaigns and community-building.

The DRP App was born directly out of that insight — created not in a boardroom, but alongside fleet managers, safety directors, and dispatch teams who live the pressure of driver turnover daily.

We launched the first full-scale pilot with JoyRide Logistics, where we had visibility across operations, maintenance, and safety. That gave us the unique advantage of building the platform around the actual workflow of a high-performing fleet — not the other way around.

What the DRP App Does — and Why It Works

The DRP App gives carriers a scalable system to:

Unlike traditional performance reviews or manual tracking, the DRP App automates everything through a dynamic scoring system, tailored to your fleet's specific priorities.

Key Features That Make It Work

Tier-Based Incentive System:

Drivers are grouped into performance levels — Elite, Level 1, and Level 2 — based on monthly scores.

Real-Time Scoring Dashboard:

Safety, operations, and maintenance metrics are tracked live, giving drivers continuous feedback and goals.

Mobile-First, Driver-Friendly Design:

Clear visual indicators, in-app explanations, SMS notifications, and task tooltips make it easy for drivers to engage without confusion.

Custom Scoring Rules:

Carriers can define disqualification events (e.g. refusing a load, repeated lateness) and bonus logic specific to their operation.

Monthly Score Reset:

Every driver gets a fresh start each month—keeping the program motivating and fair.

Seamless Integration with Your Existing Systems

The DRP App is built to integrate effortlessly with major fleet tech, including:

Plug-and-play functionality ensures minimal setup time — and zero disruption to your current workflow.

Proven Results from the Field

The DRP App has already delivered measurable value during its pilot deployment with JoyRide Logistics:

More than numbers, it’s transformed the culture inside the fleet. Drivers are more engaged. Management is more informed. And performance is no longer reactive — it’s proactive.

“Integrating the DRP has not only boosted morale — it’s helped us reduce preventable issues and cut costs by 6% annually. It’s a win across the board.”

— Joyce Brezina, Director of Safety at JoyRide Logistics

Driver-First. Fleet-Proven. Tech-Powered.

The DRP App is a direct result of Orior Media’s mission: to bridge the gap between logistics operations and smart technology. It’s not just a retention solution — it’s a competitive advantage, built from the inside out.

If your fleet is tired of losing good drivers, wasting time on manual processes, or struggling to reward performance fairly — we’ve already built the solution.

Orior Media Named “Star of Reliability” at Pouzdanost 2024

Orior Media Named “Star of Reliability” at Pouzdanost 2024

At this year’s Pouzdanost 2024 ceremony — one of the most prestigious business recognition events in the region, organized by LRC Business Intelligence System — Orior Media was proudly awarded the “Zvijezda Pouzdanosti” (Star of Reliability) distinction.

Held in Sarajevo, the event brought together the region’s most trustworthy, consistent, and forward-looking companies, honoring those who demonstrate resilience, ethical business practices, and long-term stability. It was a night that celebrated leadership, vision, and values — and we’re proud to have been part of it.

A Moment of Recognition for a Team That Delivers

Receiving the Star of Reliability award is a powerful acknowledgment of our continued commitment to excellence. At Orior Media, we’ve always believed that consistency, transparency, and client-focused service are the foundation of any meaningful business relationship. This recognition is not just about what we’ve built — but how we’ve built it.

The award symbolizes the trust we’ve earned through years of dedicated work across digital marketing, recruitment, brand strategy, and tech solutions — particularly for clients in transportation, logistics, and real estate. It’s a reminder that trust is the result of small, daily actions done right over time.

Trust Is the Strongest Currency of the Future

In addition to receiving the award, our CEO Kemal H. Balihodžić was invited to take the stage as one of the event’s keynote speakers.

His talk, titled “Trust – The Strongest Currency of the Future,” captured the attention of business leaders, entrepreneurs, and innovators alike. Kemal spoke about the growing value of reliability in an era marked by rapid change, and how companies that invest in transparency and long-term thinking are the ones best positioned to lead.

“In a time when so much is uncertain, trust isn’t just a competitive advantage — it’s a currency. One that compounds over time and pays off in loyalty, growth, and resilience.”

— Kemal H. Balihodžić

A Win for the Whole Team — And the People We Work With

This recognition belongs to every person at Orior Media — from our strategists and creatives to our project managers and developers. But more importantly, it reflects the trust placed in us by our clients and partners, who allow us to bring bold ideas to life, challenge the norm, and build solutions that actually make an impact.

Looking Ahead

Being named a Star of Reliability only sharpens our focus. We move forward with even greater energy and commitment — to continue building tools, campaigns, and experiences that are not only smart and effective but rooted in the values that make businesses last.

We thank the organizers of Pouzdanost 2024 for this recognition, and we look forward to many more opportunities to earn — and keep — the trust of our partners.

Because at Orior Media, trust isn’t just something we talk about. It’s something we work for, every day.

Behind the Scenes of JoyRide’s 10-Year Celebration: How Orior Media Delivered a Night to Remember

Behind the Scenes of JoyRide’s 10-Year Celebration: How Orior Media Delivered a Night to Remember

On October 5, 2024, JoyRide Logistics reached a major milestone: a full decade of growth, grit, and innovation in the American logistics industry. And behind the scenes of that celebration? Orior Media.

As JoyRide’s longtime creative and strategic partner, we were entrusted with one mission: to transform their 10th anniversary into a meaningful, high-impact experience — a night that would reflect their journey, honor their people, and set the tone for the decade ahead.

Full-Service Event Production

From initial planning to final edits, Orior Media managed every element of the celebration. We took a 360° approach to ensure a seamless, elegant, and emotionally resonant experience.

Venue & Guest Experience

To match the scale and significance of JoyRide’s 10-year milestone, we booked the Arizona Broadway Theatre — a venue that offered both elegance and professional-grade amenities. With 100 guests in attendance, including industry leaders, company partners, and the full JoyRide team, every detail of the space had to reflect the quality and ambition of the brand.

Catering & Atmosphere

Our team coordinated full-service catering to match the evening’s upscale tone, including diverse options that catered to a range of preferences. To elevate the ambiance, we brought in a live violinist, whose performance added a refined, personal touch during dinner and networking segments.

Photography, Videography & Media Coverage

Capturing the night wasn’t an afterthought — it was a priority. We directed a full media crew to cover the event, producing both a professional aftermovie and a rich bank of visual content for future use. Every speech, toast, and candid smile was documented.

Celebrating People: The Awards Ceremony

No 10-year story is complete without acknowledging those who made it possible. One of the highlights of the evening was the employee awards ceremony, which we helped concept and script. From dispatchers and drivers to leadership and operations, standout team members were recognized in front of their peers, families, and the broader logistics community.

We ensured the moment was more than a formality — it was an emotional, proud reflection of everything JoyRide stands for: loyalty, drive, and family.

The Story of JoyRide: A Film Premiered at the Event

At the heart of the evening was something we’re especially proud of: “The Story of JoyRide” — a documentary-style video we created to commemorate the company’s 10-year journey.

From a single truck to a 250+ unit fleet spanning six states, JoyRide’s evolution is extraordinary. And we made sure to tell that story with depth, emotion, and authenticity. We filmed it. Produced it. Wrote the narrative. And premiered it live for the first time that night.

The result? Applause, reflection, and a few tears.

An Event That Sets a Standard

What made this night successful wasn’t just logistics — it was emotion. It was storytelling. It was connecting the dots between a decade of effort and the people behind it.

Orior Media doesn’t just organize events. We curate moments. We build narratives. We bring vision to life through experiences that resonate long after the last guest leaves.

And we’re proud to have done that for JoyRide Logistics — not just as an agency, but as part of their story.

Marketing Trends in the Trucking Industry for 2024

Marketing Trends in the Trucking Industry for 2024

As the trucking industry continues to evolve, so do the strategies for marketing within this vital sector. For Orior Media, a marketing agency dedicated to the trucking industry, understanding and leveraging these trends is essential for helping clients stay ahead of the competition. Here’s a look at the key marketing trends shaping the trucking industry in 2024.

1. Digital Freight Platforms

The integration of digital freight platforms is revolutionizing logistics by optimizing the matching process between shippers and carriers. These platforms utilize advanced algorithms and real-time data to improve load matching, reduce empty miles, and streamline operations. This technological advancement not only enhances efficiency but also provides valuable data insights for marketing strategies. By promoting the benefits of digital freight solutions, Orior Media can help trucking companies highlight their tech-savvy operations and attract more clients​​​​.

2. Green Trucking and Sustainability

Sustainability has become a crucial consideration in the trucking industry. Companies are increasingly adopting green practices, such as using electric and alternative-fuel vehicles, to reduce their environmental impact. Marketing campaigns that emphasize a company's commitment to sustainability can resonate deeply with eco-conscious clients and stakeholders. We can develop targeted campaigns showcasing how trucking companies are leading the way in green logistics, thus enhancing their brand reputation and appeal​​​​.

3. Advanced Technologies and Automation

The adoption of AI, telematics, and blockchain technology is transforming how the trucking industry operates. These technologies enable predictive maintenance, route optimization, and enhanced security, leading to increased operational efficiency. Marketing strategies should focus on these technological advancements to position trucking companies as innovative and forward-thinking. We would create compelling content that highlights the benefits of these technologies, from cost savings to improved safety and efficiency​​​​.

4. Focus on Last-Mile Delivery

The rise of e-commerce has increased the demand for efficient last-mile delivery services. This trend is crucial for trucking companies to tap into, as timely and reliable last-mile deliveries are critical for customer satisfaction. Marketing efforts should focus on the capabilities and successes in last-mile logistics, showcasing how companies can meet the high demands of e-commerce clients. 

5. Emphasis on Driver Health and Wellness

Driver recruitment and retention remain significant challenges in the trucking industry. Emphasizing the health and wellness of drivers can be a powerful marketing tool. Highlighting competitive pay, flexible schedules, and initiatives aimed at improving driver well-being can attract potential drivers and retain existing ones. Orior can create campaigns for you that underscore the human element of the industry, showcasing companies that prioritize their workforce's health and happiness​​​​.

The trucking industry in 2024 is marked by rapid technological advancements, a shift towards sustainability, and evolving market dynamics. For Orior Media, understanding these trends and effectively incorporating them into marketing strategies is crucial. By focusing on digital platforms, green trucking, advanced technologies, shared freight solutions, last-mile delivery, driver wellness, and data analytics, we can help trucking companies enhance their market presence and operational efficiency

6 Ways How a New Website Will Bring You New Clients

6 Ways How a New Website Will Bring You New Clients

For transportation and logistics companies, the website often serves as the first port of call for potential clients exploring your services. In today's digital-first world, an outdated website isn't just a minor hitch—it can significantly deter prospective business. Here's how a well-thought-out website redesign can steer your company toward increased growth and client engagement.

First Impressions Matter: The Frontline of Your Digital Presence

In the logistics industry, your website is the primary platform where customers first interact with your brand. A redesigned website needs to immediately communicate your company’s strengths and core services, much like FedEx’s homepage, which showcases their tracking services and logistical capabilities prominently. Your homepage should be designed to provide all the necessary information in a clear, engaging manner.

Enhancing User Experience to Boost Client Interaction

Improving user experience (UX) is crucial. A streamlined, intuitive website layout can significantly enhance how customers interact with your site. For instance, incorporating features like quick access to tracking or scheduling pickups, as seen on major logistics websites, can make a substantial difference. Ensure that the site is mobile-responsive to accommodate users on various devices, enhancing accessibility and user satisfaction.

Leveraging SEO to Drive Traffic and Increase Visibility

SEO improvements are a vital part of any website redesign. Optimizing your website with relevant keywords, such as "efficient freight solutions" or "reliable shipping services," ensures that potential clients can easily find your site through search engines. This strategy not only improves visibility but also attracts a targeted audience that is more likely to engage with your content and services.

Competitive Analysis to Inform Your Redesign

Analyzing what competitors are doing can provide valuable insights. If a competitor’s site highlights their cutting-edge technology, consider showcasing your own technological advancements or operational efficiencies in your redesign. Highlighting unique aspects of your service, like special handling capabilities or global reach, can also help differentiate your brand in a crowded market.

Data-Driven Redesign for Enhanced Decision Making

Use analytics to understand user behavior on your current website. Insights from data can guide your redesign efforts, ensuring that changes are informed by actual user preferences and behaviors. For example, if data shows that users frequently engage with FAQs or customer testimonials, these elements can be made more prominent in the new design to enhance user trust and engagement.

Content Strategy That Connects and Converts

Revamping your content strategy is crucial. Your website should include well-crafted, informative content that addresses common customer questions and showcases your expertise. Regular updates with industry news, case studies, and operational insights can keep your content fresh and engaging, which helps in improving SEO and keeping your audience informed.

In conclusion, a strategic website redesign for transportation and logistics companies goes beyond aesthetics—it's about making your online presence as efficient and user-friendly as your services. By focusing on user experience, search engine optimization, competitive analysis, data-driven design, and a robust content strategy, your redesigned website will serve not just as a business card but as a dynamic tool that drives growth and attracts new clients.

7 Ways PR Can Help Logistics Businesses Grow

7 Ways PR Can Help Logistics Businesses Grow

The logistics industry is at the heart of global commerce, ensuring that goods reach customers swiftly and efficiently. Yet, as the sector navigates through an era of rapid technological advancement and shifting consumer expectations, simply focusing on operational efficiency is no longer enough. In this dynamic landscape, effective brand communication plays a crucial role in driving growth and enhancing market presence. This blog post delves into the transformative power of public relations (PR) in the logistics sector and offers strategic insights for businesses aiming to accelerate their growth.

The Strategic Role of PR in Logistics

Public relations stands at the intersection of brand image and stakeholder engagement, offering logistics companies a suite of tools to navigate industry challenges and seize emerging opportunities. Let’s explore how PR can facilitate growth in logistics businesses.

1. Enhancing Brand Visibility and Credibility

In the crowded logistics marketplace, differentiation is key. PR empowers companies to highlight their expertise and innovative solutions, fostering trust and positioning them as industry thought leaders.

2. Navigating Crisis Communication

Logistics operations are intricate and susceptible to disruptions ranging from transportation delays to natural disasters.

Some of the most common PR crisis cases related to logistics businesses include:

PR plays a critical role in managing reputation in times of crisis. With a well-prepared crisis communication plan, businesses can openly address issues and avoid damage to their brand image.

Communicating with customers, partners, and the public in a proactive way shows that a business wants to solve problems, which can improve its image. 

3. Spotlighting Technological Innovations

As innovation drives the logistics sector forward, PR provides a platform to showcase advancements, setting companies apart and underscoring their role as forward-thinkers in the industry.

4. Strengthening Stakeholder Relationships

Regular, transparent communication helps solidify relationships with a broad network of stakeholders, fostering trust, referrals, and long-term partnerships. Updates about industry trends, company achievements, and social responsibility initiatives create a sense of transparency and trust.

5. Promoting Environmental Sustainability

With growing global concern over environmental impact, logistics companies can use PR to communicate their commitment to sustainable practices, resonating with eco-conscious consumers. By being open about green logistics efforts, you can reach customers who care about the environment and bring in new leads.

6. Attracting Top Talent

Logistics employee shortage affects the industry every year, so employer branding is a must in this field. Effective logistics communications can be used to build an employer brand that attracts top talent.

PR communications in that case can be set up around:

7. Expanding Market Reach

PR efforts such as targeted media outreach and industry events can introduce logistics services to new markets and potential clients, fueling growth and collaboration opportunities.

Crafting an Effective PR Strategy

For logistics companies to fully benefit from PR, a strategic approach is essential. This involves setting clear objectives, understanding the target audience, crafting compelling stories, leveraging diverse channels, maintaining consistency in communication, and continuously monitoring and adapting strategies based on feedback and market dynamics.

Effective PR is not just about managing a company's image; it's a strategic tool for fostering growth, innovation, and sustainability. Let your next PR campaign be the catalyst that propels your logistics company forward, embracing the future with confidence and clarity.

The Power of Driver Waitlists

The Power of Driver Waitlists

In the competitive realm of truck driving recruitment, companies are constantly seeking innovative strategies to attract and retain top talent. One approach gaining traction is the implementation of a driver waitlist system. This method not only offers a practical solution to managing recruitment needs against budget constraints but also introduces a dynamic shift in how carriers engage with potential hires.

The Essence of a Driver Waitlist

At its core, the driver waitlist concept allows carriers to extend offers to promising candidates with the understanding that their start date might be postponed, potentially up to three months. This proactive measure ensures a ready pool of qualified drivers awaiting deployment, aligning seamlessly with the company's operational readiness and financial planning. It's a strategic way to keep the recruitment pipeline active and efficient, bridging the gap between job posting and actual employment.

Benefits of Adopting a Waitlist Strategy

Addressing Potential Drawbacks

While the waitlist approach is predominantly advantageous, it's not without its challenges. The main risk lies in losing top candidates to other opportunities if they're unwilling to wait. To mitigate this, maintaining open, frequent communication is vital, ensuring candidates feel valued and informed throughout their waitlist period.

Setting Up for Success

To effectively implement a waitlist system, start with a clear plan:

Even without immediate hiring capabilities, maintaining a waitlist and keeping your company's presence active in the job market can aid in building a robust pipeline of interested drivers. This strategy not only keeps your brand at the forefront of potential candidates' minds but also offers a flexible, strategic approach to recruitment that can adapt to varying business needs.

Embracing the waitlist concept signifies a shift towards more strategic, engaged, and efficient recruitment practices in the trucking industry. By balancing immediate needs with long-term planning, carriers can ensure a steady influx of qualified drivers ready to hit the road as soon as opportunities arise.

What CDL Drivers Want From Employers in 2024

What CDL Drivers Want From Employers in 2024

Understanding Driver Expectations: A Key to Success

In the ever-changing landscape of the trucking industry, understanding and addressing the needs and wants of CDL drivers is paramount for companies aiming to enhance driver retention, attract the right talent, and improve overall job satisfaction. The question at the heart of this is: what exactly do drivers seek from their employers in 2024?

The 2024 Driver Wishlist: More Than Just a Paycheck

While competitive salaries remain a critical factor, CDL drivers in 2024 are looking beyond just the paycheck. They seek a comprehensive package that includes:

Enhanced Compensation: Fair compensation for their dedication and hard work is non-negotiable. This encompasses not only higher base pay but also benefits that reflect their value to the company.

Benefits Beyond the Basics: In addition to health insurance and retirement plans, drivers appreciate benefits like paid leave, bonuses for safety records, challenging routes, or meeting mileage targets, and incentives like sign-on and referral bonuses. Educational opportunities, such as scholarships for CDL training or further education, are also highly valued.

Effective Communication and Listening: A significant portion of drivers in 2023 highlighted the importance of open channels of communication. Regular surveys, one-on-one meetings, and genuine responsiveness to feedback can foster a sense of belonging and respect.

Transparency is Key: In the recruitment process, clarity about job benefits, the application process, and job requirements is crucial. Being upfront about unique offerings, like pet-friendly policies or partner driving, can attract the right candidates.

Prioritizing Safety: Emphasizing safety from day one is vital. This includes proper training, clear safety protocols, and attention to drivers' physical and mental well-being. With higher-than-average rates of depression among truck drivers, mental health support is as critical as physical safety measures.

A Strategy for Success

By focusing on these key areas, companies can not only enhance their recruitment processes but also significantly reduce driver turnover rates. This approach demonstrates a commitment to creating a supportive, driver-centric work environment. In doing so, employers will not only meet the current needs of their workforce but will also position themselves as leaders in an industry that values its most vital asset: its drivers.